Reminder: In 2004, a call for tenders was launched to provide the Petit Palais Museum of Fine Arts of the city of Paris with a new visual identity. At the time, five graphic designers presented a project (including Philippe Apeloig and Michael Levin ). It was Michael Levin’s project (above) that won the consultation. 7 years later… September 2012 : Bertrand Delanoë, mayor of Paris, announces the appointment of Christophe Leribault as director of the Petit Palais. December 7, 2012 : the museum publishes on its Facebook account .
A new LOGO, a new film! The Petit Palais, Museum of Fine Arts of the City of Paris is getting a makeover! » What was our astonishment to see that the new logo (above) was in fact the logo of Philippe Apeloig not selected during the call for tenders of 2004! So far, it’s amazing, but the background remove service most disturbing is yet to come.While searching the internet for some information about this identity, we came across a strange piece of information: the city of Paris and Mr Apeloig have concluded a sponsorship agreement in competence for an amount of €87,000 (amount excluding taxes and without profit margin ). ( What is skills sponsorship? One of the possibilities offered to a patron consists in bringing not hard-earned euros , but products or services to the cause he intends to support.
This is a “sponsorship in kind or skill”. Even in the absence of financial flows, this contribution can be accounted for and above all tax-exempt! It is mainly 60% of the donation deducted from taxes, and potential compensation in communication and public relations for the company capped at 25% of the donation, i.e. a total of 85% of the amount of the donation. Another case of the same nature, the new identity of the Museum of Modern Art of the City of Paris sponsored by CB’a Design (above) for a value of €60,000.