Some platforms let you measure a campaign’s success in dollars, tracking revenue attributed to promotional offers using a specific landing page. Choosing the right text message marketing platform After you’ve considered which features are most important, you can narrow down your chosen text messaging platform. Answer these questions to make your choice. How do you plan to use it? There are different text message platforms for various businesses like health and wellness, restaurants, and nonprofits.
If you think your company will use the platform for specific reasons like fundraising, find one with the right features for this task. You might plan on sending weekly text messages to every customer on your list with new inventory, weekly specials, and other notifications that encourage them to visit Dominican Republic Phone Number your website. If you’re running a restaurant, you might use text messaging to manage reservations and online orders. But you could also use it to send out special offers during traditionally slow periods or to send coupons to your most loyal customers. Find a platform with all the features you need for your specific SMS marketing goals. How often do you plan to use it.
Many platforms structure their pricing around your total number of contacts and how many messages you send per month. If you’re sending a lot of messages to a big list, you may want a more robust platform with multiple pricing tiers. You would also benefit from a platform with a variety of templates for automated messages, landing pages, and more. If you’re only using a platform to manage appointments and send personalized messages, you might consider one with fewer features to save money. What about compliance? Will the platform ensure that you will be in compliance without you having to think about it? Make sure that the SMS text marketing platform you’re looking at does the following.